Cross Roads India Assistance joins hands with Automobile Association of Upper India
August 30, 2013
Source: autopulze.com
Cross Roads India Assistance (CRIA), India’s first and largest 24×7
emergency road side assistance service provider announced their
strategic tie up with the Automobile Association of Upper India (AAUI).
Under the new partnership, Cross Road will operate and manage 24 X 7X365
days call center for road side repair assistance calls from the elite
clients of Automobile Association of Upper India.
Among other initiatives, Cross Roads shall provide branding to AAUI
on their web site tagging as special service partners. Cross Roads will
also provide preferential partner status to Automobile Association of
Upper India for all events carried out which are related towards social
awareness, training, and other automotive related events. Cross Roads
shall market the AAIU products through its own web site.
Speaking on the occasion Mr. Harish Lakera, Chief Executive Officer,
Cross Roads India Assistance said “We are delighted to partner
Automobile Association of Upper India. The Association is well
patronized by high officials of the Government, members of the public
and the business corporate. Cross Roads India Assistance shall act as a
single window for all queries related to Road Side Repair Assistance for
the elite clients of AAUI. With this strategic tie up we will continue
to explore new areas of opportunities within the broad framework of this
association. We would work together by synergizing the expertise,
knowledge and network of both the organizations by focusing on providing
road side assistance to all the members of AAUI and ensuring road
safety to members of the organization”.
Mr. T. K Malhotra, President, AAUI said “The objective of this
partnership is to deliver better customer experience and strengthen
AAUI’s member services and customer support. Cross Roads India
Assistance are the leaders in road side assistance. The customer focused
approach to business and stringent quality standards of Cross Roads
India Assistance made them our preferred choice for this strategic tie
–up. We hope that this tie-up coupled with a world-class service will
add value to our overall client offering. Cross Roads will manage the
breakdown services, membership queries etc for AAUI. We are confident
that we will exceed our member’s expectations and create customer
delight”
Cross Roads India assistance will do front end and back end support
(Service) to AAUI members and manage the breakdown services, customers,
marketing of its services website etc for AAUI.
Cross Roads shall market the AAUI Products through its own web site.
AAUI shall provide exclusive service partner status to Cross Roads, visibility and co-association on
Crossroads India Assistance
(India's First & Largest Emergency Roadside Assistance Company Since 1999)
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